Stocks Consumer discretionary PRPL
NASDAQ · Consumer discretionaryPurple Innovation, Inc. (PRPL)
Purple Innovation, Inc. brought in $453.5M of revenue over the twelve months to June 30, 2026, down 0.7% from a year earlier. It posted a net loss of $48.7M. In fiscal 2025 capital spending exceeded operating cash flow by $41.9M. At June 30, 2026 it held $23.3M in cash. Its latest periodic report to the SEC is the quarterly report (10-Q) filed on August 11, 2026.
Key facts about Purple Innovation, Inc.
- Net worth
- Purple Innovation, Inc. has a market value (market cap) of $7.9M at the latest share price, and shareholders' equity of -$63.8M on its balance sheet at June 30, 2026. A company's "net worth" usually means one of these: what the market pays for all its shares, or its assets minus its liabilities.
- Revenue and profit
- In fiscal 2025 revenue was $468.7M (-3.9% year on year), with a net loss of $51.4M. Over the 12 months to June 30, 2026: revenue $453.5M, net loss $48.7M.
- Cash flow
- In fiscal 2025 operations used $33.8M of cash.
- Latest report
- The latest periodic report (quarterly report, 10-Q) was filed with the SEC on August 11, 2026 and covers the period to June 30, 2026. Open on SEC EDGAR
- Next earnings report
- Purple Innovation, Inc.'s next report was expected around November 3, 2026 and is not on file with the SEC yet.
What Purple Innovation, Inc. does
Purple Innovation, Inc. is registered with the SEC under industry code SIC 2510 (Household Furniture). Its shares trade on NASDAQ under the ticker PRPL.
Revenue and profit by year
Key figures
| Fiscal year | Revenue | Net income | Diluted EPS | Free cash flow |
|---|---|---|---|---|
| 2025 | $468.7M | -$51.4M | $0.48 | -$41.9M |
| 2024 | $487.9M | -$97.9M | $0.91 | -$25.1M |
| 2023 | $510.5M | -$120.8M | $1.17 | -$69.1M |
| 2022 | $573.2M | -$92.5M | -$1.13 | -$64.1M |
| 2021 | $725M | $3.1M | -$0.31 | -$84.8M |
| 2020 | $648.5M | -$236.9M | -$6.04 | $53.4M |
Earnings: every quarter and the next report date
Full financial statements: income, balance sheet and cash flow
Where PRPL ranks in Consumer discretionary
Dividends
It paid out $100K in cash dividends.
| Fiscal year | Per share | Paid out | Of profit |
|---|---|---|---|
| 2022 | n/a | $100K | n/a |
Latest SEC filings
What Purple Innovation, Inc. has filed recently, newest first. Each links to the original document on SEC EDGAR.
- October 5, 2026
- August 11, 2026Quarterly report 10-Q · period to June 30, 2026Revenue fell 6.5% to $98.3M versus the same quarter last year; diluted EPS -$0.74 versus -$4.01.
- August 10, 2026
- July 22, 2026
- July 16, 2026
- July 7, 2026
- June 10, 2026
- June 8, 2026Proxy statement DEF 14A
- June 5, 2026
- May 29, 2026Preliminary proxy statement PRE 14A
Insider trades
What the people running Purple Innovation, Inc. did with its shares, from the Form 4 filings they must send the SEC within two business days.
No insider trades were reported in the last 90 days.
| Date | Insider | What | Shares | Value |
|---|---|---|---|---|
| May 4, 2026 | Lucian Robert GerardChief Financial Officer | Bought | 60,000 | $29.4K |
| March 31, 2026 | DeMartini RobertChief Executive Officer, Director | Exercised options | 80,386 | - |
| March 31, 2026 | DeMartini RobertChief Executive Officer, Director | Shares withheld for tax | 23,192 | $15.3K |
| March 31, 2026 | Vogensen Todd E.Chief Financial Officer | Exercised options | 24,116 | - |
| March 31, 2026 | Vogensen Todd E.Chief Financial Officer | Shares withheld for tax | 7,079 | $4.7K |
| March 31, 2026 | Hutchings Jeffrey LayneChief Innovation Officer | Exercised options | 16,881 | - |
| March 31, 2026 | Haynor Eric ScottChief Operating Officer | Exercised options | 21,101 | - |
| March 31, 2026 | Kerby Jeffery ScottChief of Owned Retail | Exercised options | 13,585 | - |
Who owns PRPL
Three views from three kinds of SEC filings, each with its own date. They overlap and are not added up.
5% holders
| Holder | Of class | Filed |
|---|---|---|
| Coliseum Capital Management, LLC13D, may seek influence with 5 related filers | 49.9% | May 6, 2025 |
Largest institutional holders
Insiders
7 insiders reported holding 1,607,762 shares in total, about $2.9M at the last price.
| Holder | Shares |
|---|---|
| DeMartini RobertChief Executive Officer, Director | 976,928 |
| Haynor Eric ScottChief Operating Officer | 260,805 |
| Hutchings Jeffrey LayneChief Innovation Officer | 96,947 |
| Vogensen Todd E.Chief Financial Officer | 95,432 |
| Kerby Jeffery ScottChief of Owned Retail | 76,643 |
| Lucian Robert GerardChief Financial Officer | 60,000 |
| Ulrich George TurnerPrincipal Accounting Officer | 41,007 |
Questions about PRPL
What does Purple Innovation, Inc. do?
Purple Innovation, Inc. is a company in the Consumer discretionary sector, listed on NASDAQ as PRPL. Its shares trade on NASDAQ under the ticker PRPL.
What is Purple Innovation, Inc.'s net worth?
Purple Innovation, Inc. has a market value (market cap) of $7.9M at the latest share price, and shareholders' equity of -$63.8M on its balance sheet at June 30, 2026. A company's "net worth" usually means one of these: what the market pays for all its shares, or its assets minus its liabilities.
Is Purple Innovation, Inc. profitable?
No. Over the twelve months to June 30, 2026 it reported a net loss of $48.7M on revenue of $453.5M.
How much revenue does Purple Innovation, Inc. make?
Over the twelve months to June 30, 2026 Purple Innovation, Inc. reported revenue of $453.5M. That is 0.7% less than a year earlier.
When did Purple Innovation, Inc. last report?
Its most recent periodic report is the quarterly report (10-Q) filed on August 11, 2026. It covers the period to June 30, 2026. Its newest filing of any kind is the stock exchange listing notice from October 5, 2026.
When is Purple Innovation, Inc.'s next earnings report?
Purple Innovation, Inc.'s next report was expected around November 3, 2026 and is not on file with the SEC yet.
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Where the numbers come from
Financial figures are the values Purple Innovation, Inc. tagged in its own SEC filings (XBRL), taken from the latest filing for each period, so restatements replace older figures. Revenue, profit and cash flow are for full fiscal years unless marked as the last twelve months, which is the sum of the four most recent quarters. Where a company reports only the full year, the fourth quarter is the year minus the first three.
Prices are delayed end-of-day market data in the listing currency, and market cap moves with the price. P/E is shown only when earnings per share are positive. Nothing here is investment advice.