What is Primo Brands Corp worth?
With the base-case assumptions below, a discounted cash flow model on Primo Brands Corp's reported free cash flow gives $13.22 per share. The share price was $24.07 on November 10, 2026, 82% above that value.
Inputs from the filings
Three sets of assumptions
| Case | Growth yrs 1-5 | Discount rate | Value per share | Value vs price |
|---|---|---|---|---|
| Bear | 9.5% | 10.0% | $3.39 | -86% |
| Base | 14.5% | 9.0% | $13.22 | -45% |
| Bull | 19.5% | 8.0% | $32.79 | +36% |
Sensitivity: base case value per share
| 1.5% | 2.0% | 2.5% | 3.0% | 3.5% | |
|---|---|---|---|---|---|
| 7.0% | $20.82 | $23.18 | $26.07 | $29.69 | $34.33 |
| 8.0% | $15.12 | $16.65 | $18.46 | $20.64 | $23.29 |
| 9.0% | $10.96 | $12.01 | $13.22 | $14.63 | $16.30 |
| 10.0% | $7.81 | $8.56 | $9.40 | $10.37 | $11.48 |
| 11.0% | $5.35 | $5.89 | $6.51 | $7.19 | $7.97 |
Where the presets come from
Base: years 1 to 5 grow at Primo Brands Corp's revenue growth rate over the last 3 fiscal years (14.5% a year), held between -5% and 15%. Years 6 to 10 grow halfway between that and the long-run rate of 2.5%. Future cash is discounted at 9% a year.
Bear: 5 points less growth, 2% long-run growth, 10% discount rate. Bull: 5 points more growth (at most 25%), 3% long-run growth, 8% discount rate.
Value per share = (present value of 10 years of free cash flow + present value of everything after + cash - debt) / diluted shares.
This is a model run on assumptions, not a recommendation or a price target. Small changes in the discount rate or growth move the result a lot, as the table above shows. Change them yourself in the calculator.
Adjust the assumptions
Move the sliders for growth, long-run growth and discount rate, or switch to average free cash flow, and see the value per share change.
Adjust the assumptions