What is Playtika Holding Corp. worth?
With the base-case assumptions below, a discounted cash flow model on Playtika Holding Corp.'s reported free cash flow gives $18.35 per share. The share price was $2.73 on November 10, 2026, 85% below that value.
Inputs from the filings
Three sets of assumptions
| Case | Growth yrs 1-5 | Discount rate | Value per share | Value vs price |
|---|---|---|---|---|
| Bear | -2.0% | 10.0% | $9.55 | +250% |
| Base | 3.0% | 9.0% | $18.35 | +572% |
| Bull | 8.0% | 8.0% | $34.77 | +1,174% |
Sensitivity: base case value per share
| 1.5% | 2.0% | 2.5% | 3.0% | 3.5% | |
|---|---|---|---|---|---|
| 7.0% | $24.56 | $26.44 | $28.73 | $31.61 | $35.30 |
| 8.0% | $19.94 | $21.15 | $22.59 | $24.32 | $26.44 |
| 9.0% | $16.55 | $17.38 | $18.35 | $19.47 | $20.79 |
| 10.0% | $13.97 | $14.56 | $15.23 | $16.00 | $16.89 |
| 11.0% | $11.93 | $12.37 | $12.85 | $13.40 | $14.02 |
Where the presets come from
Base: years 1 to 5 grow at Playtika Holding Corp.'s revenue growth rate over the last 5 fiscal years (3.0% a year), held between -5% and 15%. Years 6 to 10 grow halfway between that and the long-run rate of 2.5%. Future cash is discounted at 9% a year.
Bear: 5 points less growth, 2% long-run growth, 10% discount rate. Bull: 5 points more growth (at most 25%), 3% long-run growth, 8% discount rate.
Value per share = (present value of 10 years of free cash flow + present value of everything after + cash - debt) / diluted shares.
This is a model run on assumptions, not a recommendation or a price target. Small changes in the discount rate or growth move the result a lot, as the table above shows. Change them yourself in the calculator.
Adjust the assumptions
Move the sliders for growth, long-run growth and discount rate, or switch to average free cash flow, and see the value per share change.
Adjust the assumptions