What is Coca Cola Co worth?
With the base-case assumptions below, a discounted cash flow model on Coca Cola Co's reported free cash flow gives $18.36 per share. The share price was $87.81 on September 25, 2026, 378% above that value.
Inputs from the filings
Three sets of assumptions
| Case | Growth yrs 1-5 | Discount rate | Value per share | Value vs price |
|---|---|---|---|---|
| Bear | 2.5% | 10.0% | $8.58 | -90% |
| Base | 7.5% | 9.0% | $18.36 | -79% |
| Bull | 12.5% | 8.0% | $37.86 | -57% |
Sensitivity: base case value per share
| 1.5% | 2.0% | 2.5% | 3.0% | 3.5% | |
|---|---|---|---|---|---|
| 7.0% | $25.63 | $27.85 | $30.57 | $33.97 | $38.34 |
| 8.0% | $20.20 | $21.64 | $23.35 | $25.39 | $27.89 |
| 9.0% | $16.23 | $17.22 | $18.36 | $19.69 | $21.26 |
| 10.0% | $13.21 | $13.92 | $14.71 | $15.62 | $16.67 |
| 11.0% | $10.84 | $11.36 | $11.93 | $12.58 | $13.31 |
Where the presets come from
Base: years 1 to 5 grow at Coca Cola Co's revenue growth rate over the last 5 fiscal years (7.7% a year), held between -5% and 15%. Years 6 to 10 grow halfway between that and the long-run rate of 2.5%. Future cash is discounted at 9% a year.
Bear: 5 points less growth, 2% long-run growth, 10% discount rate. Bull: 5 points more growth (at most 25%), 3% long-run growth, 8% discount rate.
Value per share = (present value of 10 years of free cash flow + present value of everything after + cash - debt) / diluted shares.
This is a model run on assumptions, not a recommendation or a price target. Small changes in the discount rate or growth move the result a lot, as the table above shows. Change them yourself in the calculator.
Adjust the assumptions
Move the sliders for growth, long-run growth and discount rate, or switch to average free cash flow, and see the value per share change.
Adjust the assumptions