What is Coca Cola Co worth?
With the base-case assumptions below, a discounted cash flow model on Coca Cola Co's reported free cash flow gives $19.49 per share. The share price was $96.69 on November 10, 2026, 396% above that value.
Inputs from the filings
Three sets of assumptions
| Case | Growth yrs 1-5 | Discount rate | Value per share | Value vs price |
|---|---|---|---|---|
| Bear | 2.5% | 10.0% | $9.71 | -90% |
| Base | 7.5% | 9.0% | $19.49 | -80% |
| Bull | 12.5% | 8.0% | $38.99 | -60% |
Sensitivity: base case value per share
| 1.5% | 2.0% | 2.5% | 3.0% | 3.5% | |
|---|---|---|---|---|---|
| 7.0% | $26.76 | $28.99 | $31.70 | $35.10 | $39.47 |
| 8.0% | $21.33 | $22.77 | $24.48 | $26.53 | $29.03 |
| 9.0% | $17.37 | $18.35 | $19.49 | $20.82 | $22.39 |
| 10.0% | $14.35 | $15.05 | $15.85 | $16.75 | $17.80 |
| 11.0% | $11.98 | $12.49 | $13.07 | $13.71 | $14.45 |
Where the presets come from
Base: years 1 to 5 grow at Coca Cola Co's revenue growth rate over the last 5 fiscal years (7.7% a year), held between -5% and 15%. Years 6 to 10 grow halfway between that and the long-run rate of 2.5%. Future cash is discounted at 9% a year.
Bear: 5 points less growth, 2% long-run growth, 10% discount rate. Bull: 5 points more growth (at most 25%), 3% long-run growth, 8% discount rate.
Value per share = (present value of 10 years of free cash flow + present value of everything after + cash - debt) / diluted shares.
This is a model run on assumptions, not a recommendation or a price target. Small changes in the discount rate or growth move the result a lot, as the table above shows. Change them yourself in the calculator.
Adjust the assumptions
Move the sliders for growth, long-run growth and discount rate, or switch to average free cash flow, and see the value per share change.
Adjust the assumptions