What is Kraft Heinz Co worth?
With the base-case assumptions below, a discounted cash flow model on Kraft Heinz Co's reported free cash flow gives $26.25 per share. The share price was $24.24 on November 10, 2026, 8% below that value.
Inputs from the filings
Three sets of assumptions
| Case | Growth yrs 1-5 | Discount rate | Value per share | Value vs price |
|---|---|---|---|---|
| Bear | -6.0% | 10.0% | $11.38 | -53% |
| Base | -1.0% | 9.0% | $26.25 | +8% |
| Bull | 4.0% | 8.0% | $54.00 | +123% |
Sensitivity: base case value per share
| 1.5% | 2.0% | 2.5% | 3.0% | 3.5% | |
|---|---|---|---|---|---|
| 7.0% | $36.46 | $39.50 | $43.23 | $47.89 | $53.88 |
| 8.0% | $28.89 | $30.87 | $33.20 | $36.01 | $39.43 |
| 9.0% | $23.34 | $24.69 | $26.25 | $28.07 | $30.22 |
| 10.0% | $19.08 | $20.04 | $21.13 | $22.38 | $23.82 |
| 11.0% | $15.72 | $16.43 | $17.22 | $18.10 | $19.11 |
Where the presets come from
Base: years 1 to 5 grow at Kraft Heinz Co's revenue growth rate over the last 5 fiscal years (-1.0% a year), held between -5% and 15%. Years 6 to 10 grow halfway between that and the long-run rate of 2.5%. Future cash is discounted at 9% a year.
Bear: 5 points less growth, 2% long-run growth, 10% discount rate. Bull: 5 points more growth (at most 25%), 3% long-run growth, 8% discount rate.
Value per share = (present value of 10 years of free cash flow + present value of everything after + cash - debt) / diluted shares.
This is a model run on assumptions, not a recommendation or a price target. Small changes in the discount rate or growth move the result a lot, as the table above shows. Change them yourself in the calculator.
Adjust the assumptions
Move the sliders for growth, long-run growth and discount rate, or switch to average free cash flow, and see the value per share change.
Adjust the assumptions