What is Hour Loop, Inc worth?
With the base-case assumptions below, a discounted cash flow model on Hour Loop, Inc's reported free cash flow gives $2.38 per share. The share price was $1.74 on September 25, 2026, 27% below that value.
Inputs from the filings
Three sets of assumptions
| Case | Growth yrs 1-5 | Discount rate | Value per share | Value vs price |
|---|---|---|---|---|
| Bear | 10.0% | 10.0% | $1.46 | -16% |
| Base | 15.0% | 9.0% | $2.38 | +37% |
| Bull | 20.0% | 8.0% | $4.10 | +136% |
Sensitivity: base case value per share
| 1.5% | 2.0% | 2.5% | 3.0% | 3.5% | |
|---|---|---|---|---|---|
| 7.0% | $3.08 | $3.30 | $3.56 | $3.90 | $4.32 |
| 8.0% | $2.55 | $2.69 | $2.86 | $3.06 | $3.31 |
| 9.0% | $2.17 | $2.27 | $2.38 | $2.51 | $2.66 |
| 10.0% | $1.88 | $1.95 | $2.03 | $2.12 | $2.22 |
| 11.0% | $1.66 | $1.71 | $1.76 | $1.83 | $1.90 |
Where the presets come from
Base: years 1 to 5 grow at Hour Loop, Inc's revenue growth rate over the last 4 fiscal years (38.5% a year), held between -5% and 15%. Years 6 to 10 grow halfway between that and the long-run rate of 2.5%. Future cash is discounted at 9% a year.
Bear: 5 points less growth, 2% long-run growth, 10% discount rate. Bull: 5 points more growth (at most 25%), 3% long-run growth, 8% discount rate.
Value per share = (present value of 10 years of free cash flow + present value of everything after + cash - debt) / diluted shares.
This is a model run on assumptions, not a recommendation or a price target. Small changes in the discount rate or growth move the result a lot, as the table above shows. Change them yourself in the calculator.
Adjust the assumptions
Move the sliders for growth, long-run growth and discount rate, or switch to average free cash flow, and see the value per share change.
Adjust the assumptions