What is Healthy Choice Wellness Corp. worth?
With the base-case assumptions below, a discounted cash flow model on Healthy Choice Wellness Corp.'s reported free cash flow gives $1.12 per share. The share price was $11.33 on September 17, 2026, 916% above that value.
Inputs from the filings
Three sets of assumptions
| Case | Growth yrs 1-5 | Discount rate | Value per share | Value vs price |
|---|---|---|---|---|
| Bear | 10.0% | 10.0% | $0.59 | -95% |
| Base | 15.0% | 9.0% | $1.12 | -90% |
| Bull | 20.0% | 8.0% | $2.10 | -81% |
Sensitivity: base case value per share
| 1.5% | 2.0% | 2.5% | 3.0% | 3.5% | |
|---|---|---|---|---|---|
| 7.0% | $1.52 | $1.64 | $1.79 | $1.98 | $2.23 |
| 8.0% | $1.22 | $1.30 | $1.39 | $1.51 | $1.65 |
| 9.0% | $1.00 | $1.05 | $1.12 | $1.19 | $1.28 |
| 10.0% | $0.83 | $0.87 | $0.91 | $0.97 | $1.02 |
| 11.0% | $0.70 | $0.73 | $0.76 | $0.80 | $0.84 |
Where the presets come from
Base: years 1 to 5 grow at Healthy Choice Wellness Corp.'s revenue growth rate over the last 1 fiscal years (40.4% a year), held between -5% and 15%. Years 6 to 10 grow halfway between that and the long-run rate of 2.5%. Future cash is discounted at 9% a year.
Bear: 5 points less growth, 2% long-run growth, 10% discount rate. Bull: 5 points more growth (at most 25%), 3% long-run growth, 8% discount rate.
Value per share = (present value of 10 years of free cash flow + present value of everything after + cash - debt) / diluted shares.
This is a model run on assumptions, not a recommendation or a price target. Small changes in the discount rate or growth move the result a lot, as the table above shows. Change them yourself in the calculator.
Adjust the assumptions
Move the sliders for growth, long-run growth and discount rate, or switch to average free cash flow, and see the value per share change.
Adjust the assumptions