What is Hyatt Hotels Corp worth?
With the base-case assumptions below, a discounted cash flow model on Hyatt Hotels Corp's reported free cash flow gives $13.37 per share. The share price was $191.55 on November 10, 2026, 1,332% above that value.
Inputs from the filings
Three sets of assumptions
| Case | Growth yrs 1-5 | Discount rate | Value per share | Value vs price |
|---|---|---|---|---|
| Bear | 10.0% | 10.0% | -$8.21 | -104% |
| Base | 15.0% | 9.0% | $13.37 | -93% |
| Bull | 20.0% | 8.0% | $53.56 | -72% |
Sensitivity: base case value per share
| 1.5% | 2.0% | 2.5% | 3.0% | 3.5% | |
|---|---|---|---|---|---|
| 7.0% | $29.72 | $34.81 | $41.04 | $48.82 | $58.83 |
| 8.0% | $17.44 | $20.74 | $24.65 | $29.34 | $35.06 |
| 9.0% | $8.51 | $10.77 | $13.37 | $16.42 | $20.01 |
| 10.0% | $1.73 | $3.34 | $5.16 | $7.24 | $9.64 |
| 11.0% | -$3.56 | -$2.39 | -$1.07 | $0.41 | $2.09 |
Where the presets come from
Base: years 1 to 5 grow at Hyatt Hotels Corp's revenue growth rate over the last 5 fiscal years (28.0% a year), held between -5% and 15%. Years 6 to 10 grow halfway between that and the long-run rate of 2.5%. Future cash is discounted at 9% a year.
Bear: 5 points less growth, 2% long-run growth, 10% discount rate. Bull: 5 points more growth (at most 25%), 3% long-run growth, 8% discount rate.
Value per share = (present value of 10 years of free cash flow + present value of everything after + cash - debt) / diluted shares.
This is a model run on assumptions, not a recommendation or a price target. Small changes in the discount rate or growth move the result a lot, as the table above shows. Change them yourself in the calculator.
Adjust the assumptions
Move the sliders for growth, long-run growth and discount rate, or switch to average free cash flow, and see the value per share change.
Adjust the assumptions