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DCF valuation

What is Grocery Outlet Holding Corp. worth?

With the base-case assumptions below, a discounted cash flow model on Grocery Outlet Holding Corp.'s reported free cash flow gives $1.05 per share. The share price was $11.07 on September 25, 2026, 952% above that value.

Inputs from the filings

Free cash flow, fiscal 2025
$23.8M
Average free cash flow, last 5 years
$36.2M
Cash
$74.2M
balance sheet of July 4, 2026
Debt
$505.6M
balance sheet of July 4, 2026
Diluted shares, fiscal 2025
97,985,000
Revenue growth per year, last 5 years
8.4%

Three sets of assumptions

CaseGrowth yrs 1-5Growth yrs 6-10After year 10Discount rateValue per shareValue vs price
Bear3.5%3.0%2.0%10.0%-$1.00-109%
Base8.5%5.5%2.5%9.0%$1.05-90%
Bull13.5%8.5%3.0%8.0%$5.15-53%

Sensitivity: base case value per share

Discount rate down the side, growth after year 10 across the top. Everything else as in the base case.

1.5%2.0%2.5%3.0%3.5%
7.0%$2.59$3.06$3.64$4.36$5.29
8.0%$1.44$1.75$2.11$2.54$3.07
9.0%$0.60$0.81$1.05$1.33$1.67
10.0%-$0.04$0.11$0.28$0.47$0.70
11.0%-$0.54-$0.43-$0.31-$0.17-$0.02

Where the presets come from

Base: years 1 to 5 grow at Grocery Outlet Holding Corp.'s revenue growth rate over the last 5 fiscal years (8.4% a year), held between -5% and 15%. Years 6 to 10 grow halfway between that and the long-run rate of 2.5%. Future cash is discounted at 9% a year.

Bear: 5 points less growth, 2% long-run growth, 10% discount rate. Bull: 5 points more growth (at most 25%), 3% long-run growth, 8% discount rate.

Value per share = (present value of 10 years of free cash flow + present value of everything after + cash - debt) / diluted shares.

This is a model run on assumptions, not a recommendation or a price target. Small changes in the discount rate or growth move the result a lot, as the table above shows. Change them yourself in the calculator.

Adjust the assumptions

Move the sliders for growth, long-run growth and discount rate, or switch to average free cash flow, and see the value per share change.

Adjust the assumptions

Grocery Outlet Holding Corp. company page