What is Generac Holdings Inc. worth?
With the base-case assumptions below, a discounted cash flow model on Generac Holdings Inc.'s reported free cash flow gives $101.40 per share. The share price was $208.14 on September 25, 2026, 105% above that value.
Inputs from the filings
Three sets of assumptions
| Case | Growth yrs 1-5 | Discount rate | Value per share | Value vs price |
|---|---|---|---|---|
| Bear | 6.0% | 10.0% | $55.26 | -73% |
| Base | 11.0% | 9.0% | $101.40 | -51% |
| Bull | 16.0% | 8.0% | $187.44 | -10% |
Sensitivity: base case value per share
| 1.5% | 2.0% | 2.5% | 3.0% | 3.5% | |
|---|---|---|---|---|---|
| 7.0% | $135.61 | $146.18 | $159.10 | $175.25 | $196.02 |
| 8.0% | $109.98 | $116.84 | $124.94 | $134.66 | $146.55 |
| 9.0% | $91.30 | $95.99 | $101.40 | $107.71 | $115.17 |
| 10.0% | $77.11 | $80.45 | $84.23 | $88.54 | $93.53 |
| 11.0% | $65.99 | $68.43 | $71.16 | $74.24 | $77.72 |
Where the presets come from
Base: years 1 to 5 grow at Generac Holdings Inc.'s revenue growth rate over the last 5 fiscal years (11.1% a year), held between -5% and 15%. Years 6 to 10 grow halfway between that and the long-run rate of 2.5%. Future cash is discounted at 9% a year.
Bear: 5 points less growth, 2% long-run growth, 10% discount rate. Bull: 5 points more growth (at most 25%), 3% long-run growth, 8% discount rate.
Value per share = (present value of 10 years of free cash flow + present value of everything after + cash - debt) / diluted shares.
This is a model run on assumptions, not a recommendation or a price target. Small changes in the discount rate or growth move the result a lot, as the table above shows. Change them yourself in the calculator.
Adjust the assumptions
Move the sliders for growth, long-run growth and discount rate, or switch to average free cash flow, and see the value per share change.
Adjust the assumptions