What is Franklin Covey Co worth?
With the base-case assumptions below, a discounted cash flow model on Franklin Covey Co's reported free cash flow gives $31.96 per share. The share price was $17.31 on September 25, 2026, 46% below that value.
Inputs from the filings
Three sets of assumptions
| Case | Growth yrs 1-5 | Discount rate | Value per share | Value vs price |
|---|---|---|---|---|
| Bear | 1.0% | 10.0% | $20.04 | +16% |
| Base | 6.0% | 9.0% | $31.96 | +85% |
| Bull | 11.0% | 8.0% | $54.20 | +213% |
Sensitivity: base case value per share
| 1.5% | 2.0% | 2.5% | 3.0% | 3.5% | |
|---|---|---|---|---|---|
| 7.0% | $40.53 | $43.15 | $46.35 | $50.35 | $55.50 |
| 8.0% | $34.13 | $35.83 | $37.84 | $40.25 | $43.19 |
| 9.0% | $29.45 | $30.62 | $31.96 | $33.52 | $35.37 |
| 10.0% | $25.89 | $26.72 | $27.65 | $28.72 | $29.96 |
| 11.0% | $23.09 | $23.69 | $24.37 | $25.13 | $25.99 |
Where the presets come from
Base: years 1 to 5 grow at Franklin Covey Co's revenue growth rate over the last 5 fiscal years (6.1% a year), held between -5% and 15%. Years 6 to 10 grow halfway between that and the long-run rate of 2.5%. Future cash is discounted at 9% a year.
Bear: 5 points less growth, 2% long-run growth, 10% discount rate. Bull: 5 points more growth (at most 25%), 3% long-run growth, 8% discount rate.
Value per share = (present value of 10 years of free cash flow + present value of everything after + cash - debt) / diluted shares.
This is a model run on assumptions, not a recommendation or a price target. Small changes in the discount rate or growth move the result a lot, as the table above shows. Change them yourself in the calculator.
Adjust the assumptions
Move the sliders for growth, long-run growth and discount rate, or switch to average free cash flow, and see the value per share change.
Adjust the assumptions