What is Clorox Co worth?
With the base-case assumptions below, a discounted cash flow model on Clorox Co's reported free cash flow gives $78.58 per share. The share price was $83.80 on September 25, 2026, 7% above that value.
Inputs from the filings
Three sets of assumptions
| Case | Growth yrs 1-5 | Discount rate | Value per share | Value vs price |
|---|---|---|---|---|
| Bear | -4.0% | 10.0% | $45.03 | -46% |
| Base | 1.0% | 9.0% | $78.58 | -6% |
| Bull | 6.0% | 8.0% | $141.21 | +69% |
Sensitivity: base case value per share
| 1.5% | 2.0% | 2.5% | 3.0% | 3.5% | |
|---|---|---|---|---|---|
| 7.0% | $101.95 | $108.97 | $117.56 | $128.30 | $142.10 |
| 8.0% | $84.59 | $89.15 | $94.53 | $101.00 | $108.89 |
| 9.0% | $71.87 | $74.98 | $78.58 | $82.77 | $87.73 |
| 10.0% | $62.14 | $64.36 | $66.87 | $69.74 | $73.05 |
| 11.0% | $54.47 | $56.09 | $57.91 | $59.95 | $62.26 |
Where the presets come from
Base: years 1 to 5 grow at Clorox Co's revenue growth rate over the last 5 fiscal years (1.1% a year), held between -5% and 15%. Years 6 to 10 grow halfway between that and the long-run rate of 2.5%. Future cash is discounted at 9% a year.
Bear: 5 points less growth, 2% long-run growth, 10% discount rate. Bull: 5 points more growth (at most 25%), 3% long-run growth, 8% discount rate.
Value per share = (present value of 10 years of free cash flow + present value of everything after + cash - debt) / diluted shares.
This is a model run on assumptions, not a recommendation or a price target. Small changes in the discount rate or growth move the result a lot, as the table above shows. Change them yourself in the calculator.
Adjust the assumptions
Move the sliders for growth, long-run growth and discount rate, or switch to average free cash flow, and see the value per share change.
Adjust the assumptions