What is Celsius Holdings, Inc. worth?
With the base-case assumptions below, a discounted cash flow model on Celsius Holdings, Inc.'s reported free cash flow gives $41.74 per share. The share price was $27.99 on September 25, 2026, 33% below that value.
Inputs from the filings
Three sets of assumptions
| Case | Growth yrs 1-5 | Discount rate | Value per share | Value vs price |
|---|---|---|---|---|
| Bear | 10.0% | 10.0% | $25.30 | -10% |
| Base | 15.0% | 9.0% | $41.74 | +49% |
| Bull | 20.0% | 8.0% | $72.37 | +159% |
Sensitivity: base case value per share
| 1.5% | 2.0% | 2.5% | 3.0% | 3.5% | |
|---|---|---|---|---|---|
| 7.0% | $54.19 | $58.08 | $62.82 | $68.75 | $76.38 |
| 8.0% | $44.84 | $47.36 | $50.33 | $53.90 | $58.27 |
| 9.0% | $38.03 | $39.76 | $41.74 | $44.06 | $46.80 |
| 10.0% | $32.87 | $34.10 | $35.49 | $37.07 | $38.90 |
| 11.0% | $28.84 | $29.73 | $30.74 | $31.86 | $33.14 |
Where the presets come from
Base: years 1 to 5 grow at Celsius Holdings, Inc.'s revenue growth rate over the last 5 fiscal years (80.7% a year), held between -5% and 15%. Years 6 to 10 grow halfway between that and the long-run rate of 2.5%. Future cash is discounted at 9% a year.
Bear: 5 points less growth, 2% long-run growth, 10% discount rate. Bull: 5 points more growth (at most 25%), 3% long-run growth, 8% discount rate.
Value per share = (present value of 10 years of free cash flow + present value of everything after + cash - debt) / diluted shares.
This is a model run on assumptions, not a recommendation or a price target. Small changes in the discount rate or growth move the result a lot, as the table above shows. Change them yourself in the calculator.
Adjust the assumptions
Move the sliders for growth, long-run growth and discount rate, or switch to average free cash flow, and see the value per share change.
Adjust the assumptions