What is Cracker Barrel Old Country Store, Inc worth?
With the base-case assumptions below, a discounted cash flow model on Cracker Barrel Old Country Store, Inc's reported free cash flow gives $52.28 per share. The share price was $51.81 on September 25, 2026, 1% below that value.
Inputs from the filings
Three sets of assumptions
| Case | Growth yrs 1-5 | Discount rate | Value per share | Value vs price |
|---|---|---|---|---|
| Bear | -1.5% | 10.0% | $27.92 | -46% |
| Base | 3.5% | 9.0% | $52.28 | +1% |
| Bull | 8.5% | 8.0% | $100.83 | +95% |
Sensitivity: base case value per share
| 1.5% | 2.0% | 2.5% | 3.0% | 3.5% | |
|---|---|---|---|---|---|
| 7.0% | $69.92 | $75.26 | $81.79 | $89.95 | $100.44 |
| 8.0% | $56.79 | $60.26 | $64.35 | $69.26 | $75.26 |
| 9.0% | $47.18 | $49.55 | $52.28 | $55.47 | $59.23 |
| 10.0% | $39.84 | $41.53 | $43.44 | $45.62 | $48.13 |
| 11.0% | $34.06 | $35.30 | $36.68 | $38.23 | $39.99 |
Where the presets come from
Base: years 1 to 5 grow at Cracker Barrel Old Country Store, Inc's revenue growth rate over the last 5 fiscal years (3.3% a year), held between -5% and 15%. Years 6 to 10 grow halfway between that and the long-run rate of 2.5%. Future cash is discounted at 9% a year.
Bear: 5 points less growth, 2% long-run growth, 10% discount rate. Bull: 5 points more growth (at most 25%), 3% long-run growth, 8% discount rate.
Value per share = (present value of 10 years of free cash flow + present value of everything after + cash - debt) / diluted shares.
This is a model run on assumptions, not a recommendation or a price target. Small changes in the discount rate or growth move the result a lot, as the table above shows. Change them yourself in the calculator.
Adjust the assumptions
Move the sliders for growth, long-run growth and discount rate, or switch to average free cash flow, and see the value per share change.
Adjust the assumptions